2015 LA Block Party

Stars come out to celebrate kids and service

More than 450 guests attended our first ever Block Party in Los Angeles on Saturday to celebrate the ten extraordinary individuals, age 6-17, selected as 2015 Hasbro Community Action Heroes; and William Morris Endeavor (WME) for their commitment to youth in communities around the world. Many kids from local schools and young celebrities attended the Block Party to help amplify the call for youth to make their mark on the world through service. During the event, Charlize Theron presented the 2015 generationOn Make Your Mark Award to Ariel Emanuel, WME Co-CEO, who accepted the honor on behalf of the company. 

The program opened with a moving performance of “Love Me for Who I Am” by singer-songwriter and actress Alexis Wilkins. Alexis was followed by Tracy Hoover, CEO of Points of Light, who explained, “generationOn helps kids discover ways to use their own unique talents and passions to make a positive difference in their schools, neighborhoods and communities.”

Academy Award winning actress, founder of the Charlize Theron Africa Outreach Project and mom, Charlize Theron paid tribute to WME, stating, “When you think of Hollywood, WME always comes to mind. BUT, when you think of philanthropy and service initiatives, you probably don’t think of a talent agency. WME is actively changing that. This agency has a long history of supporting youth and youth leadership.”

Celebrity appearances at generationOn Block Party included Jessie’s Karan Brar, Girl Meets World’s Corey Fogelmanis and August Maturo; Parenthood’s Tyree Brown and Xolo Maridueña; Dog with a Blog’s Francesca Capaldi; Pretty Little Liars’ Karrie Martin; Fresh off the Boat’s Forrest Wheeler and Ian Chen and more.

Brian Goldner, President and CEO of Hasbro, and founding partner of generationOn, introduced the ten outstanding kids who were honored as 2015’s Hasbro Community Action Heroes. “We are proud to celebrate our amazing Hasbro Community Action Heroes,” said Goldner. “They are leading the way to make their communities better.”  Each of the young honorees received a $1,000 educational scholarship and a $500 grant to their selected non-profits. For a full list of the 2015 Hasbro Community Action Heroes, please click here.

Throughout the Block Party, generationOn’s Celebrity Youth Ambassadors, former Hasbro Community Action Heroes and kids, teens and families created DohVinci artwork, packed backpacks with healthy snacks that will be delivered to kids in homeless shelters and after school programs, made bookmarks to be donated with books to local school libraries, created peace posters and weaved paracord bracelets to honor veterans and active service people and their families.