This is a guest post by 2014 Hasbro Community Action Hero and generationOn Celebrity Youth Ambassador, Gabe Eggerling. 

Did you know that nearly two-thirds of low-income families don't own any books?  In some of the poorest regions of the United States, there's only one book for every 300 kids. When there are few children's books to read at home and when school supplies become an expense that families just can't afford, children begin their education at a severe disadvantage.

January 15, 2015 would have been Martin Luther King's 86th birthday. To help celebrate the civil rights activist's birthday and Martin Luther King, Jr.

Peace is a powerful value. Youth who are taught to understand peace are more likely to resolve conflicts in a constructive way, while being sensitive and respectful of each person's uniqueness. It is up to us to create peace and kindness in the world by speaking and acting responsibly! 

On Saturday, November 22, thousands of families from across the country joined together in service to give back in their communities for Family Volunteer Day. Those who shared their service stories on the Family Volunteer Day microsite were entered to win a generationOn prize pack, including dinner and a movie for a great family night out on the town. The 20 winning family stories are:



It seems like every year, record levels of consumption are reported in the news as a result of major shopping days like Black Friday and Cyber Monday. In an effort to balance-out the emphasis on 'getting deals' during the holiday season, a new day devoted to 'giving back' has caught on, and it just so happens that today is that day.