Campaigns & Days of Service

Each year, generationOn runs campaigns and special days of service to engage youth and families in their communities. Educators can use these individually as a one-time service experience for their classroom or school, or participate in multiple campaigns to build a continuum of service throughout the year.  

All campaigns and days of service feature service project ideas, lesson plans, and opportunities to apply for grants to support your volunteering.  

Rules of Kindness: September 1-October 17, 2016

The Rules of Kindness Campaign, powered by Hasbro Children's Fund, challenges kids and teens to be kind, build empathy and show they care! Our 2016 Rules of Kindness campaign was a huge success, mobilizing more than 110,000 participants who came together to spread kindness! 

View our story wall to read up on what our participants did during the campaign:

Family Volunteer Day: November 19, 2016

Family Volunteer Day is a day of service that celebrates the power of families who work together to support their communities and neighborhoods. On November 19th 2016, families came together to volunteer and make an impact on their community. We are currently analyzing our data and numbers, but in the meantime you can read stories that our families submitted here:

Joy Maker Challenge: November 21-December 23, 2016

The Joy Maker Challenge connects youth ages 5-18 to hands-on community service during the holidays. From November 21st to December 23rd, kids and teens across the country can get involved by completing service projects and sharing their story for a chance to win grants. By volunteering, kids and teens can spread joy in their community and across the country. For each kid or teen who participates, Hasbro will donate a toy or game to Toys for Tots, up to 1 million dollars' worth! 

Find stories, resources, and more at 

Dr. Martin Luther King Jr. Day

On Monday January 18th, generationOn celebrated the life and legacy of Dr. Martin Luther King, a Baptist minister and a recipient of the Nobel Peace Prize. Dr. King worked to support equality and ensure that people are not treated differently because of factors like the color of their skin. As we remember and thank Dr. King for the contributions he made, we continue his vision of equal rights for all by empowering youth to make their mark on this national day of service. Find resources to help activate youth in service:

Make Your Mark on Hunger

generationOn and C & S Wholesale Grocers completed the 3rd annual hunger campaign which ran from March 15th to April 30th. Over 30,000 kids and teens across the country and around the world addressed the issue of hunger through volunteer service. Learn more and get involved: